Nockolds Appointed Secretariat of NOAH Code of Practice Committee

May 22, 2019
Nockolds is delighted to announce that it has been appointed to run the secretariat of the National Office of Animal Health (NOAH) Code of Practice for the Promotion of Animal Medicines Committee. 

The Code Committee oversees the NOAH Code on the Promotion of Animal Medicines. It is chaired by an independent barrister, with complaints being submitted for the Committee’s consideration when a clause of the Code may have been breached. The Committee itself, comprising some 15 people, includes NOAH-member vets and professionals, as well as the independent vets, farmers and a representative of the companion animal sector. 

Jennie Jones commented ‘We very much look forward to supporting the Committee to ensure the Code continues to provide NOAH with an effective and sensible means of dealing with alleged breaches of the Code, and assist NOAH members to maintain trust and confidence in the promotion of animal medicines, through adherence with the principles and spirit of the Code’.

The NOAH Code works to ensure that prescribers and users of animal medicines can have confidence in the promotional information about them. All advertising is subject to the rules of the Advertising Standards Authority and the Veterinary Medicines Regulations but, as with human pharmaceuticals, the Code means animal medicines promotions are even more tightly controlled with NOAH companies (and non-members participating in the NOAH Compendium) committing to higher voluntary standards by signing up to NOAH’s Code. 

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