Following the Consumer Contracts Regulations coming in on 13th June, the Consumer Protection (Amendment) Regulations 2014 will come in to force today, 1st October. The new Regulations will provide consumers with new rights of redress where they have been the victims of misleading or aggressive practices in breach of the Consumer Protection from Unfair Trading Regulations 2008 (‘CPRs’). Until today, breaches of the CPRs could only be enforced by the Competition Markets Authority or Trading Standards. Consumers had no direct right of action. The new Regulations will enable consumers to bring a claim direct, in the civil courts, where they have been subjected to misleading or aggressive sales practices by businesses.