But I am Kylie?
When you think of the name Kylie, who pops into your mind? Depending on your age, its likely to be one of two people – Kylie Minogue or Kylie Jenner. And since 2014, the two women have been in dispute about the registration of ‘Kylie’ by Jenner to the US Trademark Office, with Minogue objecting to the application. Describing Jenner as a 'secondary reality television personality'. The application by Jenner was eventually rejected, however its understood that Jenner has appealed. Minogue is already the owner of trademarks for ‘KYLIE’ for a number of fashion items such as jewellery and perfume. It seems only sensible that Minogue takes such a strong opposition to any application.
In a recent turn of events, its understood that Jenner has withdrawn her appeal and appears to no longer be fighting the recent decision made in the US, which is no doubt going to be considered a blow for Jenner’s developing celebrity brand (whether you are a fan or otherwise!).
Needless to say, this is a stark reminder of how important intellectual property rights are in the world of commerce. They are a prominent reminder of the goodwill built up in the brand, that, without it, the product would not be as valuable. Intellectual property can arise in a many different ways, however sometimes, within the business world, its easy to miss them, or not give it enough thought in advance, in order to properly protect any intellectual property rights.
If you need help auditing your trademarks, or support in managing your intellectual property rights, or generally want to know more, get in touch with the Business Law Team at Nockolds today.