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Europcar: Trademark Infringement and Passing off Claim

Mar 11, 2015
Enterprise Holdings has been successful in its trade mark infringement and passing off claim against Europcar. Enterprise was protecting is IP rights in the ‘e’ logo it uses and Europcar had developed its own lower case ‘e’ logo.

The Judge in the case found that Enterprise’s ‘e’ “has an enhanced distinctive character as a result of the use which had been made of it in relation to vehicle rental services” and this was found to have been affirmed through the results of a consumer survey commissioned by Enterprise.

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